The first trailer for the latest installment of the Resident Evil franchise – Resident Evil: Afterlife is out.
I find it interesting that their main promotional hook is that it’s filmed using the same fusion camera system that James Cameron used for Avatar. Are people really going to see this because the 3D is as good as Avatar?
Remember a few years ago, when Disney’s traditional animation house was closed because the big wigs decided they weren’t going to make hand drawn animated movies anymore. The reason given at the time was that computer generated movies were doing so well at the box office, Disney wanted to focus exclusively on getting that specific piece of the pie. Then their computer animated flicks underperformed, because who needs great stories, intriguing dialogue, engrossing character development when a computer can bounce a ball across the screen? Then along comes John Lasseter as head of Disney Animation, he places the focus back on the story being told, not the means and BAM! The Princess and the Frog comes out, it’s a hit and classical animation is hot again.
I predict the same is going to happen with 3D and it’s going to start with Resident Evil: Afterlife. Not that I think this will be a bad film, especially not with Paul W.S. Anderson back behind the camera and adding Ali Larter and Wentworth Miller to the mix. And I don’t think a studio is going to pull a Disney and insist that every film be in 3D.
I do think we’re going to start to see more movies coming out in 3D for the sake of being in 3D. That’s going to result in a decline in the earnings of 3D films as every George, Peter and Stephen jumps onto the bandwagon. Movie makers are going to get lazy, and depend on 3D to bring in the bucks and forgetting that 3D is just a tool that is supposed to serve the story, not the other way around. The novelty is going to wear off, and movie returns are going to suffer as a result. Because of the decrease in audiences and revenue, the industry is going to start wringing its hands and wonder where it all went wrong.
Resident Evil: Afterlife opens on September 10th, 2010